Home Selling Tips: How to Survive a Buyer’s Market When You have to Sell Your Home Today!
“No-one wants to be a home seller in a buyer’s market.”
And who shall blame them? A Buyers Market is when there are more sellers than buyers, and an overall lack of confidence in the market. This affects pricing, and all aspects of negotiation. A seller, if they can attract a buyer, has to do all they can to keep that buyer - in the deal - and that means giving, and giving and giving. It can be ugly. Costly. And downright horrible!
However, for all those out there who HAVE to sell… home selling doesn’t have to be a money-losing proposition. Here are 3 tips on how to beat the odds, attract any and all buyers that there are, and make a great deal.
Tip 1 — Make sure your house is the Category Leader at your price point.
That means, being the best value
Put the home into mint condition - super clean, everything working and calm
The home needs to shows easily and beautifully (with or without professional staging, remember to emphasize the home’s assets and create clear flow through each room so that potential buyers can see them.)
Show a place for everything, and everything in its place
Illustrate the lifestyle this home (and price point) enables
Tip 2 - Partner with the Realtor to Ace the Marketing
Borrow a wide-angled lens camera and publicize the home with only terrific photos (remember 85 - 90% of all home buying searches begin online with people looking at… the photos!)
Use all the spaces in the MLS listing form to identify and sell each room, under every photo
Link the photos together into a slide show with music (email me, if you don’t know) and put that on the MLS
Create a vFlyer (another low cost option)
Create a simple website of your address and add the more emotional selling features there — “the Things I will Miss Most about 194 Long Hill Drive” etc. in addition to the slide show, the vFlyer, the link to YouTube.etc.
Tip 3 - “Blitz” the listing
Put the listing (for the home you’re selling) on every website that takes RE listings - Realtor.com, CraigsList, Trulio, Edgeio, Vast, Google, RealBird, Oodle, Lycos, IceRocket, etc.
Put the slideshow on Youtube, and a piece with you and your family talking about the house
Use viral marketing techniques - Facebook, for example - and offer an incentive. This is what internet people call an affiliate program , but what the rest of us call a referral fee. Remember it doesn’t have to be money. What else do you have of value that others would like? A tour of your office (if you work somewhere cool like MTV) tickets to a sporting game, a home cooked meal, babysitting, etc.<\font>
